This is the Social Media Marketing study site for Marketing Tom Media. Here you will find articles, videos, documents, tips, ideas, books and links related to Social Media. Enjoy! Please visit these pages for more information on Social Media courses or the CAM Diploma in Digital Marketing.
There was a question on yesterday’s course regarding LinkedIn Company page updates. The question was whether it was possible to post a status update on a company page and have that appear to your LinkedIn followers. Well, it looks like the answer is probably no. These updates only appear to those who subscribe to your company page. I suppose this is logical as LinkedIn want to separate out personal from company.
TIP: Teach people who follow you on LinkedInn about your Company Page and the need to subscribe. Yu can do this by sending out messages to this group and possibly creating links from your ‘personal’ updates to the company updates. Once you have built up a strong presence here, you can then target messages to the ‘groups’ that make up your audience on LinkedIn company pages: marketing managers, pharmaceutical companies, etc.
Here are a couple of videos on status updates:
Post a Company Status Update on LinkedIn
LinkedIn Company Pages: Targeted Status Updates
Most marketers have a fair idea of how to use Twitter, Facebook and blogs but the comapnies in the document below have taken Social Media to a whole new level. Check out what Dell, Cisco and the American Red Cross are doing. D’you reckon your company is ready for this!
Here’s a tool that might come in handy for you guys – Google Tag Manager. It’s supposed to make life easier for Digital Marketers, whilst ensuring that you don’t bug the IT folks too often!
From November Marketing Tom will be running a brand, new workshop in London – Twitter Course for Beginner to Intermediates. It will be run from Portland Place, London and will be very much a hands-on course (laptops or iPads required). We will explore what Twitter is, how you can master it and how it can be applied to your business. We will lift the lid on mentions, follows, hashtags, lists, geo-marketing and much, much more. If you would like to find out more, head over to our Twitter Workshop (London) page.
I did mention to a few of you on the last course that I had started using an application called Path. In their own words Path is:
Path is the smart journal that helps you share life with the ones you love — your thoughts, the music you’re listening to, where you are, who you’re with, when you wake and when you sleep, and beautiful high quality photos and videos. And for those of you who like to share on public networks like Twitter, Foursquare, Tumblr, and Facebook, you can easily check-in, upload photos and videos, blog, and tweet directly from Path.
The idea behind Path is that you share a moment. Those ‘moments’ can consist of:
One of the core elements of Path is that it is designed for only 150 people, tops. Path are inspired by Oxford professor Robin Dunbar who identified:
We tend to have 5 best friends, 15 good friends, 50 close friends and family, and 150 total friends
Why Path Limits you to 150 friends?
Here are a couple of video walkthroughs on the new Facebook pages.
The first is on customising your page:
and the second is on controlling posts on your page
Here’s the video that I mentioned to some of you today. Jamie Oliver was invited as a guest to the LeWeb London Conference and speaks, with Kevin Rose of Instagram, about his love of the photo app. Some interesting points are raised in it.